The Four States of Disruption

It is possible for business executives to assess how susceptible their industry is to disruption and why, and to do the same at a more granular level for their company.

The topic of industry disruption is rife with misconceptions. To help business leaders better understand the landscape, this index measures an industry’s current level of disruption as well as its susceptibility to future disruption. It positions 20 industry sectors — and 98 segments within those sectors — against two axes in order to highlight four distinct states of disruption: durability, vulnerability, volatility and viability.